Japanese Tea · Carefully Selected · Worldwide
Authentic Japanese Matcha, From Japan to Your Cup
Discover premium Japanese matcha and tea sourced from renowned growing regions across Japan. From everyday rituals to cafés, kitchens, and businesses around the world, Hinomarucha brings authentic Japanese tea closer to you.
Japanese Tea, Carefully Selected
Authentically Japanese
Tea sourced directly from Japan.
Premium Quality
Organic Options
Explore selected organic products.
Worldwide Delivery
Japanese tea delivered globally.
Wholesale Available
Solutions for cafés and businesses.
Our Range
Discover Japanese Tea, Your Way
From vibrant matcha to rich roasted hojicha, explore Japanese teas and accessories selected for traditional preparation, everyday enjoyment, and modern creations.
Matcha
From traditional ceremonial preparation to versatile culinary creations, discover carefully selected japanese matcha
Hojicha
Enjoy the deep roasted aroma and smooth character of Japanese hojicha in powder and tea form.
Japanese Tea
Explore a wider selection of Japanese teas and discover the distinct character of tea from Japan.
Tea Accessories
Complete your tea ritual with thoughtfully selected matcha bowls, whisks, teapots, and essential accessories.
Healthy Drink
Nourishes sleep, sharpens focus, boosts energy, and inspires calm confidence
Sustainable
Our cans are made from recycled materials
Highest Quality
Crafted to the highest standard, our teas are sourced from organic ingredients
Loyal-Tea Rewards
Every purchase earns you points that can be redeemed for discounts and rewards
Brand Ambassadors
Earn commissions on every qualifying purchase to earn real rewards
Wholesale
Wholesale supply of premium Japanese matcha and tea products worldwide
Customer Favorites
Our Most Loved Teas
Discover customer favourites selected for their quality, versatility, and authentic Japanese character.
Our Story
Rooted in Japanese Tea Culture
Discover premium Japanese matcha and tea sourced from renowned growing regions across Japan. From everyday rituals to cafés, kitchens, and businesses around the world, Hinomarucha brings authentic Japanese tea closer to you.
Origin & Terroir
A Taste of Japan's Tea Regions
Japan’s tea-growing regions each bring their own character, climate, traditions, and flavour profiles. Explore the origins behind the teas we source from Japan.
宇治
Uji
A celebrated tea-growing region with a deep history of Japanese tea culture and matcha production.
愛知
Aichi
Discover Japanese tea from Aichi, a region with a strong tradition of tea cultivation and production.
鹿児島
Kagoshima
Located in southern Japan, Kagoshima’s climate and fertile landscapes support a thriving tea-growing tradition.
佐賀
Saga
Explore tea from Saga and discover another distinctive part of Japan’s rich tea-growing landscape.
Exclusive From Our Shop
Matcha Guide
Find the Right Matcha for Your Ritual
Whether you prefer traditional preparation, an everyday matcha ritual, or creative drinks and recipes, there is a matcha for every way of enjoying Japanese tea.
Traditional
Rooted in Japanese Tea Culture
Discover premium Japanese matcha and tea sourced from renowned growing regions across Japan. From everyday rituals to cafés, kitchens, and businesses around the world, Hinomarucha brings authentic Japanese tea closer to you.
Everyday
For Everyday Drinking
Choose a versatile matcha for your daily tea ritual, whether enjoyed hot, cold, or blended into your favourite drink.
Culinary
Culinary For Lattes & Recipes
Discover versatile matcha suited to lattes, desserts, baking, smoothies, and creative recipes.
Our Guarantee
Produced weekly in small batches, our matcha retains its vivid color, rich taste, and extended freshness.
Authentically Japanese
From field to cup, we curate artisanal tencha in partnership with our growers, preserving time-honored methods to bring you unmatched purity and taste
Great Customer Service
We genuinely care about our customers, ensuring consistent, premium-grade matcha and seamless service support in both English and Japanese language
Natural Ingredients
Completely free from synthetic chemicals and unnecessary fillers. Each element is kept as pure and authentic as possible, preserving its natural integrity and wholesome goodness
For Businesses
Japanese Matcha for Your Business
Looking for a reliable source of Japanese matcha and tea? Hinomarucha works with cafés, restaurants, retailers, distributors, and food and beverage businesses looking to bring authentic Japanese tea to their customers.
- Cafés & Coffee Shops
- Retailers
- Restaurants
- Distributors & Brands
Wholesale quantities available for growing businesses and professional tea programs.
Private Label & OEM
Create Your Own Matcha Brand
Bring your own tea concept to life with Japanese matcha and tea sourcing options designed for businesses and brands. Explore private-label and OEM opportunities with Hinomarucha.
Origin & Terroir
A Taste of Japan's Tea Regions
We provide premium matcha wholesale solutions, catering to bulk supply needs for businesses worldwide. Our offerings ensure consistent quality, competitive pricing, and reliable delivery for your brand or enterprise.
Available in the following :
- 1kg – Culinary and Ceremonial (Kagoshima)
- 5kg – Culinary and Ceremonial (Aichi, Saga and Kagoshima)
- 10kg – Culinary and Ceremonial (Aichi, Saga and Kagoshima)
All items shipped from Japan via sea or air cargo.
Customer Experiences
Loved by Matcha & Tea Lovers
Discover what customers and tea enthusiasts have to say about their experience with Hinomaru Cha.
A simple ritual. A genuine taste of Japan.
Wonderful Taste & Perfect Quality Tea
I’ve been drinking it for more than 30 years 🙂 Thank you for this wonderful tasting and perfect quality tea, given to us…
Karish
Ux Designer
Amazing Tea Products
I want to thank you for your tea (Ceylon Orange). I have tried a lot of different teas and I liked your tea like no other.
Francheska Canoy
Matcha Shop Owner
Gratitude for Producing Delicious Tea
I am that I discovered your brand. This is the best variation of tea I ever tasted. I also appreciate what you do for the benefit of your workers.
Marina Alico
Co-founder
TEA
Fresh & Soul Satiating
gifts
Give the Gift of Wellness
brew ware
Drink Easy, Drink Right
The Journal
Blog & News
Join our community—subscribe today and be the first to discover new matcha releases, exclusive items, and insider updates from our team.
Ask any tea master what ruins a bowl fastest, and the answer is instant: the...
You whisked for a full minute, yet the first sip is gritty. Lumpy matcha is...
You followed the recipe, whisked with confidence, took a sip and winced. If bitter matcha...
Community
Made for Every Matcha Moment
From traditional tea rituals to modern matcha creations, see how tea lovers around the world enjoy Hinomarucha.
Let's Talk Tea
Have a Question or Want to Work With Us?
Join our community—subscribe today and be the first to discover new matcha releases, excluWhether you’re looking for premium Japanese matcha for your business, interested in wholesale supply, or simply have a question about our products, we’d love to hear from you.sive items, and insider updates from our team.
Wholesale & Trade
Explore our range and pricing for cafés, restaurants, and retailers.
Private Label / OEM
Discuss custom matcha sourcing and branding opportunities.
General Inquiries
Questions about our products, delivery, or anything else.
Stay Connected
Everything You Need to Know About Japanese Tea
From choosing the right matcha to storing and preparing your tea, find answers to some of the most common questions about Hinomaru Cha.
What is the difference between ceremonial and culinary matcha?
Ceremonial-grade matcha is intended primarily for traditional matcha preparation and drinking, while culinary matcha is commonly used in recipes, baking, desserts, and beverages. The best choice depends on how you plan to enjoy your matcha.
Where does Hinomaru Cha matcha come from?
Hinomarucha sources Japanese tea from established tea-growing regions in Japan, including Aichi, Uji, Saga, and Kagoshima. Specific product origins may vary, so check the individual product description for the origin of each tea.
How should I prepare matcha?
Add the recommended amount of matcha to a bowl, add a small amount of hot water, and whisk until smooth and lightly frothy. For the best results, follow the preparation guidance provided with your specific matcha product.
How should I store matcha?
Keep matcha tightly sealed and store it in a cool, dry place away from heat, moisture, light, and strong odors. Always follow the storage instructions provided on the product packaging.
How long does matcha stay fresh?
Matcha is best enjoyed while it is fresh. Once opened, keep the package or container properly sealed and follow the product’s recommended storage instructions and best-before date.
Do you offer wholesale matcha?
Yes. Hinomaru Cha offers wholesale options for businesses looking for Japanese matcha and tea in larger quantities. Wholesale options can include culinary and ceremonial matcha, with available quantities and origins depending on the product.
Explore Wholsal
Do you offer private label or OEM services?
Hinomarucha works with businesses interested in developing Japanese matcha and tea products under their own brand. For private label or OEM inquiries, customers should contact the Hinomaru Cha team to discuss their requirements.
How can I contact Hinomarucha?
For questions about products, wholesale, private label opportunities, orders, or other inquiries, customers can contact the Hinomaru Cha team through the website’s contact or inquiry form.
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A Little More Tea in Your Inbox
Get matcha inspiration, Japanese tea stories, recipes, brewing tips, and updates from Hinomaru Cha.